Website and software localisation in Madrid

Content beyond the main pages

Navigation, buttons, forms, error messages, automated emails and legal notices all contribute to a user's experience. Translating only the long marketing pages can leave a checkout or enquiry process partly in the original language. Make a list of the sections in scope. For an app, strings need context: a short word such as “Open” can be a command, status or description depending on the screen.

If the launch also includes contracts, product sheets or correspondence outside the interface, identify these when requesting translation services. The team can then scope those documents while checking on-screen language in its actual setting.

Local conventions also affect dates, numbers, currencies and address fields. We do not change prices or commercial conditions without instructions from the business; we identify where a decision is needed. Calls to action and headings should sound natural to the target audience. A British English page, for example, should not be a collection of literal phrases carried over from Spanish merely because they fit the character limit.

Working with a CMS or string files

We can assess CMS exports, resource files, tables and editable documents. Identify variables, tags and placeholders within the software that must remain intact. Tell us about character limits and provide screenshots of where short messages appear. A spreadsheet row rarely shows whether a message relates to a failed payment, a saved draft or an unavailable product.

If your team handles publication, agree a return format that retains keys and structure. Linguistic checks on a staging version need access, a list of screens in scope and a way to record issues. Functional testing remains with the product team; a linguistic check focuses on clipped text, mixed languages and wording that no longer works in context. The timing of that check should be part of the project plan rather than an afterthought.

A consistent product language

The same feature may be mentioned in a product page, an interface button and an email confirmation. A glossary can maintain consistent names and tone across them. If the product has a brand guide, share it. Manuals may require technical translation, while their associated interface adds space limits and user-flow decisions that need checking in context.

If a translated site already exists, bilingual review can compare its wording with the source. We should also inspect the displayed version where possible: the correct sentence can still fail when a template truncates it. Downloadable brochures and catalogues may need multilingual typesetting alongside the website work.

Target markets and discoverability

Specify the countries and varieties required. Markets sharing a language may differ in spelling, terminology and forms of address. The languages pages provide a starting point, but the market choice belongs in the brief. Page titles, search snippets and navigation labels should describe content in terms that people in the target market use naturally; repeating a phrase mechanically will not make a page useful.

Sites also change during a project. Identify the approved source version, the pages scheduled for release and who signs off new content. When more products are added later, a glossary and earlier approved translations can help maintain consistency, provided each suggestion is checked in its new setting. our quality approach explains why version and context matter.

If the site has search, filtering or account settings, include those journeys in the content inventory. Short labels in these areas can be difficult to interpret without seeing what a user selects and what happens next. A staging environment also allows the team to check links between translated pages and the language shown after a form is submitted.

Requesting a quotation

Send a content map or export, target languages and markets, launch timetable and sample screens. Tell us which parts your team can review on a staging site. The cost depends on volume, file structure, context available and agreed checks. Browse other translation services or send an enquiry through the quote form.